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Job Description
We are looking for a PPC Specialist who will assist with the creation, optimisation and reporting for PPC campaigns. Reporting to the Head of Digital marketing you will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed revenue and profit targets. Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI).
Main Duties
- Participate in forming effective Paid Search strategies
- Launch and optimize PPC campaigns with interesting budgets
- Oversee accounts on search platforms (e.g. Google Ads, Bing Ads) in various markets & industries
- Be involved in keyword selection and audience targeting
- Monitor budget and adjust bids to gain better ROI
- Track KPIs to assess performance and pinpoint issues
- Produce reports for management (e.g. dashboards)
- Write attractive and concise copy for adverts in different languages
- Conduct market and competitor research for clients’ services
- Keep abreast of PPC and SEM trends
- Suggest and develop new campaigns across multiple channels
Qualifications
- 2-3 years of experience as a PPC Specialist or Digital Marketing Specialist with focus on Paid Search
- Experience in data analysis and reporting
- Knowledge of digital marketing concepts
- Familiarity with multiple platforms (e.g. Google Ads, Bing Ads, Mailchimp)
- Proven experience with large budgets search campaigns
- Working knowledge of analytics and tracking tools (e.g. Google Analytics, Google Tag Manager, Hotjar)
- Proficient in MS Office (particularly Excel)
- Excellent communication skills
- Analytical thinking with strong math skills
- Fluent in written and spoken English language. Good knowledge of German, Spanish, French or Italian language will be considered as a plus
- Experience in policy sensitive Google Ads campaigns is a plus
Our Benefits and Perks
- Remote work option
- Flexible working hours during CET office times
- A young and international team
- Regular performance reviews and career planning
- Refer a friend policy
- Wellness allowance
- Service awards (depends on years spent in company)...and much more.